Summerfest announces that alcohol vendors will now have a happy hour.
From Urban Milwaukee:
Liquor sales are surely one of the greatest sources of revenue for Summerfest. Considering drink prices are inflated, sneaking booze into Summerfest is a time honored tradition. Not that I condone this type of behavior, but for many of my peers in late high school/early college, sneaking booze into Summerfest was a rite of passage. My father used to bring in a pair of fake binoculars that held 16 ounces of liquids. Not everyone is that clever or willing to risk being denied entry, so most people pony up the cash while enjoying the “World’s Largest Music Festival,” trademark registered.
In order to give your wallet a break, Summerfest is offering a happy hour from 4 p.m. to 6 p.m. this Thursday June 30th with discounts on drinks, food and entry. It’s officially known as “Happy Hour Countdown to Land the Big Gig Presented by Milwaukee Journal Sentinel, Land the Big Gig, and Johnsonville,” no doubt with a trademark registration to come, with deals at “$5, $4, $3, $2 for 1 day only!” Entry will be $5 (saving you 75 percent off the $20 general admission), Miller Lite, Miller High Life and Coors Light will be $4, Johnsonville brats will be $3 (while supplies last), and bottles of water will be $2. The happy hour is in conjunction with Land the Big Gig, a battle of the bands competition at the Briggs & Stratton Big Backyard stage starting at 5 p.m. Finalists will compete for their share of over $25,000 in cash and prizes. You could buy a lot of $4 beers and $3 brats with those winnings.
A sign indeed that Summerfest makes dreams come true. Especially if your dream is to (legitimately) drink a beer at the World’s Largest Music Festival™ if only for a couple hours, for under $5.
For full story, visit Urban Milwaukee.