New store opened by Trek Bicycle

New Trek store in Racine starts strong

‘MOUNT PLEASANT — The “soft opening” leading up to Trek Bicycle Store Racine’s formal opening Wednesday has been an encouraging one for owner John Rodriguez.

‘Trek Bicycle, 5509 Durand Ave., is in Mount Pleasant Plaza, a strip retail center directly south of Regency Mall.

‘According to the National Bicycle Dealers Association, Waterloo-based Trek is the top-selling bicycle brand in the United States.

‘“Trek is No. 1 in the U.S., and they have been for quite a few years for a reason,” Rodriguez said.

‘He said Trek caters to almost every type of cyclist: “They make (bicycles) for the entry-level rider through the pro-level, pro-caliber rider.”’

Read more about the opening from the Racine Journal Times.

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