Founder of mental health awareness campaign, dies


GREEN BAY – Over ten years after her father committed suicide, Amy Bleuel, 31, of Green Bay, founded Project Semicolon.

Project Semicolon is reporting that Amy passed away on Thursday March 23, the cause of death is unknown at this time.

Twitter: @BleuelImages

Project Semicolon, is a 501(c)3 mental health, faith-based organization that seeks to help those who struggle with suicide, depression, addiction and self-injury. In 2015, hundreds of people began uploading photos of semicolon tattoos to social media to show support for the movement.

A semicolon is a punctuation mark, usually indicating a pause, or where a sentence could end, but the author chooses not to. In 2015, Bleuel told The Mighty, In literature, an author uses a semicolon to not end a sentence but to continue on. We see it as you are the author and your life is the sentence. You’re choosing to keep going.” 

A book to be published later this year by HarperCollins called, Project Semicolon: Your Story Isn’t Over Yet, is a compilation of stories from the Project Semicolon online community.

The Project Semicolon website was down following the death of Amy. Her death has been ruled a suicide.

A tweet sent on 3/20/2017 from @BleuelImages, the verified account of Amy Bleuel, reads, “Depression takes root when the picture of the past is more powerful than the picture of the future.”

According to, “Family and friends pay their respects at the Pfotenhauer Funeral Home and Cremation Service at 2379 East Mason Street in Green Bay from 9:30 a.m. to 12:00 noon on Saturday, April 1, 2017. A service will follow. Online condolences are welcome at

In lieu of flowers, a memorial fund has been established in her name at the funeral home.

To learn more about Project Semicolon, visit Facebook.

*this article was updated on March 31 to reflect new information regarding Bleuel’s cause of death. 

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