‘March Madness’ sweeps downtown Milwaukee


MILWAUKEE- March has roared in like a lion already. We have a blizzard and now the biggest college sports event is coming to town. Beginning Wednesday evening, several NCAA teams and their fans will converge in downtown Milwaukee at the Bradley Center.

Four Midwest teams, all within a six-hour driving distance of Milwaukee will be practicing and playing at the Bradley Center this weekend. The practices are free and open to the public.

Wednesdays practice times have been set as:

  • Noon-12:40 p.m.: Winthrop
  • 12:45-1:25 p.m.: Middle Tennessee State
  • 1:30-2:10 p.m.: Butler
  • 2:15-2:55 p.m.: Minnesota
  • 4:25-5:05 p.m.: Purdue
  • 5:10-5:50 p.m.: Iowa State
  • 5:55-6:35 p.m.: Vermont
  • 6:40-7:20 p.m.: Nevada

Many local bars and restaurants are hosting watch parties for the games, and welcome to out-of-town guests, the economic boost to the area is welcome.

According to the Milwaukee Journal Sentinel

“As nice as it would have been to have Marquette and the Badgers play here in Milwaukee, it’s really great that we have so many” teams from the Midwest, she added. “Those fans are going to travel and that’s going to certainly have a great impact on the final economic numbers.”

Speaking of numbers, the economic impact from the tournament in Milwaukee is expected to be $6 million, Settle said.

Read more on ‘March Madness’ in Milwaukee, here.