Wauwatosa Pick ‘n Save targeted for re-branding, says spokesperson

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The up-and-coming, family-friendly community of Wauwatosa is seeing a shift in its residents, which is leading to businesses adapting to the needs of buyers.

One business that has potential to change is a Pick ‘n Save store at 6950 W. State St. According to a spokesperson, the Roundy’s division of The Kroger Co. is considering filing plans to convert the store into a Metro Market location. Metro Market is branded as a more upscale grocer to attract younger, urban, more health-conscious buyers.

“There’s a likelihood that there would be a banner name change,” as part of the planned remodeling in Wauwatosa, said James Hyland, spokesman for Kroger’s Milwaukee-based Roundy’s division.

This plans would fit nicely within the area of Wauwatosa, but there is competition. Blocks away from the current Pick ‘n Save location is a Metcalfe’s Market, which is a family-owned grocer, at 6700 W. State St. Across the street from the Pick ‘n Save is an Outpost Natural Foods store, one of five retail locations in the Milwaukee area.

Read more on grocery market, Milwaukee Journal Sentinel